Learn how to pinpoint the most important key performance indicators (KPIs) for your content and enhance your creative output using data. Creatives need to know how to use data to their advantage. Whether you're a small business focused on brand awareness or an influencer looking to boost your follower count, gathering, tracking, and assessing the right data is integral to your success. In this course, join video creator, content strategist, and entrepreneur...

Learn about making money with branded content. Topics include defining branded content, pitching branded content, establishing a budget, building a creative brief, and more. How can branded content help you make money? This short course offers a broad overview of ways you can make money with branded content. First, learn to identify what branded content is and which brands you want to work with. Next, discover how to build your personal brand, reel,...

Learn how to use the right hashtags to build an audience for your brand content, boost audience engagement, and gain new followers. Maybe you want to be Instagram-famous, or maybe you'd just like to draw some extra attention to a special sale you're running. Whatever your goals may be, using the right hashtags on Instagram, a Meta platform, can help you achieve them. This brief course goes over practical techniques to build and retain your audience....

Discover how to grow your online presence by creating a content strategy that's authentic to you and irresistible to your audience. Successful creators manage to remain true to themselves while still delivering precisely what their audience wants from them. In this course, instructor Stephanie Liu shows how to pull off this juggling act, explaining how to find and build an active online following, create stellar content, and engage with followers...

Learn the strategies, tools, technologies, and skills you need to survive and thrive as a self-employed creative video professional. To be a successful creative freelancer, you need to mesh your artistic abilities with managing a small business. In this course, Amy DeLouise helps creative video professionals learn the strategies, tools, technologies, and skills they need to survive and thrive in a gig economy. After helping you determine if the freelance...

Discover how to turn the content you create online into a full-fledged, moneymaking business-the business of you. From CEOs to high school students, anyone creating quality content can garner an online following as a creator; however, pivoting from creating content as a playful hobby into a sustainable business is far less obvious. In this course, discover what it takes to get your creator business up and running. Kim Kaupe, a successful LinkedIn...

Learn how to design and scale your personal brand to build a following as a content creator on LinkedIn. Over the years, LinkedIn has grown from a shared space for resumes, job hunting, and professional networking into a highly dynamic and ever-evolving social media platform. While LinkedIn allows you to cultivate your work personality in your profile, it's also a place where you can be yourself and create your own identity to build an authentic...

Find out what you need to start your business as a creator. Topics include business setup, accounting, scaling, digital marketing, and more. Are you ready to turn your creative interests into your next career move? This brief course gives you an overview of what you need to get your business started. Learn how to establish your business as an entity, including setting up a DBA and a registered agent. Find out how to set up and secure bank accounts,...

Discover practical, easy-to-use strategies for monetizing your own podcast as a successful content creator. If you're interested in producing your own podcast, you need compelling content. A good story helps engage your audience-but it can also make you money. It's important to be strategic, think ahead, and take advantage of every opportunity. In this course, producer Danny Ozment shows you how to become a successful content creator by monetizing...

Maximize your code's ability to travel and thrive. Learn a core set of practices for creating code that can be read by more people than its creators. JavaScript offers developers tremendous power, but also a wide variety of code style choices. Its evolution over decades and shifts in audience and approach have left communities fragmented and impeded code sharing. In this course, longtime coder and teacher Sasha Vodnik provides a core set of practices...