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Summary
“A powerfully insightful training manual to successfully navigate the 21st-century career battlefield.” —Scott Durchslag, former CEO, Angie’s List
Guerrilla Marketing for a Bulletproof Career is an honest, practical, and hard-hitting guide for career success in perpetually uncertain times. It provides a road map to advance your career and prosper without being blindsided by overnight industry...
Guerrilla Marketing for a Bulletproof Career is an honest, practical, and hard-hitting guide for career success in perpetually uncertain times. It provides a road map to advance your career and prosper without being blindsided by overnight industry...
Author
Summary
Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth. Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need...
Author
Summary
"This book will help the reader negotiate and draft a licensing agreement that best protects the reader's interests. Discusses how to navigate the licensing landscape, protect intellectual property rights, sort out ownership rights, work with licensing agents, protect confidential information, find and solicit potential licensees, license overseas, and reveal the invention safely. Covers industry-standard Fair, Reasonable, and Nondiscriminatory (FRAND)...
Author
Summary
Using the groundbreaking formula they introduced in their book Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean, Karen Berman and Joe Knight present the essentials of finance specifically for entrepreneurial managers.
Drawing on their work training tens of thousands of people at leading organizations worldwide, the authors provide a deep understanding of the basics of financial management and measurement, along