Rethinking fandom: how to beat the sports-industrial complex at its own game

Introduction

PART I. THE STATE OF MODERN FANDOM. 1. Rooting for laundry

2. Winning isn't everything

3. The stadium scam

4. Gentrifying the bleachers

5. The business of losing

6. Balls and strikes

7. Hometown heroes

PART II. HOW TO BE A FAN IN THE TWENTY-FIRST CENTURY. 8. Be a fair-weather fan

9. Root for the players

10. Be a casual fan

11. Support activism

12. Embrace metafandom

Epilogue.