From the Book - First edition
The pitchman Ron Popeil and the conquest of the American kitchen
The ketchup conundrum mustard now comes in dozens of varieties. why has ketchup stayed the same?
Blowing up how nassim Taleb turned the inevitability of disaster into an investment strategy
True colors hair dye and the hidden history of postwar America
John Rock's error what the inventor of the birth control pill didn't know about women's health
What the dog saw Cesar Millan and the movements of mastery
Theories, predictions, and diagnoses "it was like driving down an interstate looking through a soda straw."
Open secrets Enron, intelligence, and the perils of too much information
Million-dollar Murray why problems like homelessness may be easier to solve than to manage
The picture problem mammography, air power, and the limits of looking
Something borrowed should a charge of plagiarism ruin your life?
Connecting the dots the paradoxes of intelligence reform
The art of failure why some people choke and others panic
Blowup who can be blamed for a disaster like the Challenger explosion? no one, and we'd better get used to it
Personality, character, and intelligence "'he'll be wearing a double-breasted suit. buttoned.'...and he was."
Late bloomers why do we equate genius with precocity?
Most likely to succeed how do we hire when we can't tell who's right for the job?
Dangerous minds criminal profiling made easy
The talent myth are smart people overrated?
The new-boy network what do job interviews really tell us?
Troublemakers what pit bulls can teach us about crime
Pt. 1: Obsessives, pioneers, and other varieties of minor genius. The pitchman : Ron Popeil and the conquest of the American kitchen ; The ketchup conundrum : mustard now comes in dozens of different varieties
why has ketchup stayed the same? ; Blowing up : how Nassim Taleb turned the inevitability of disaster into an investment strategy. ; True colors : hair dye and the hidden history of postwar America ; John Rock's error : what the inventor of the birth control pill didn't know about women's health ; What the dog saw : Cesar Millan and the movements of mastery
Pt. 2: Theories, predictions and diagnoses. Open secrets : Enron, intelligence and the perils of too much information ; Million dollar Murray : why problems like homelessness may be easier to solve than to manage ; The picture problem : mammography, air power, and the limits of looking ; Something borrowed : should a charge of plagiarism ruin your life? ; Connecting the dots : the paradoxes of intelligence reform ; The art of failure : why some people choke and others panic ; Blowup : who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it
Pt. 3: Personality, character and intelligence. Late bloomers : why do we equate genius with precocity? ; Most likely to succeed : how do we hire when we can't tell who's right for the job. ; Dangerous minds : criminal profiling made easy ; The talent myth : are smart people overrated? ; The New-Boy Network : what do job interviews really tell us? ; Troublemakers : what pit bulls can teach us about crime.